Privacy policy

Privacy & Data Protection Policy

Effective Date: 18 February 2026

Company: K2025594416 (South Africa) (Pty) Ltd

Trading as: Apple World

Support Email: Support@appleworld.co.za

Website: www.appleworld.co.za

1. PURPOSE

 

This Privacy & Data Protection Policy explains how Apple World collects, uses, stores, processes, discloses and protects personal information in accordance with the Protection of Personal Information Act (POPIA), other applicable privacy laws, and industry best practices.

This policy applies to all users of Apple World services, including via our website, marketplaces (Avo, Takealot), and third‑party service integrations.

2. DEFINITIONS

 

“Personal Information” – any information that can identify or be associated with an identifiable person.

“Processing” – any operation performed on Personal Information, including collection, recording, storage, sharing, and disposal.

“Data Subject” / “Customer” – any individual whose Personal Information Apple World processes.

“Third‑Party Data Processors” – external service providers involved in payments, financing, logistics, warranty services, marketing, analytics, and support.

 

 

3. INFORMATION WE COLLECT

 

We collect Personal Information necessary to conduct e‑commerce operations, including:

 

3.1 Account Information

• Full name

• Email address

• Contact number

• Delivery address

 

3.2 Financial Information

• Payment details (card/EFT tokenised where possible)

• Payment authorisation records

• BNPL finance information (via Float)

3.3 Device & Purchase Data

• Device serial numbers

• Order history

• Product details for warranty service

3.4 Technical & Online Usage Data

• IP address

• Browser type

• Cookies and interaction data

• Analytics (behaviour and performance)

4. HOW WE USE YOUR INFORMATION

We use Personal Information for:

  • Order processing and fulfilment
  • Payment authorisation and reconciliation
  • Delivery and logistics coordination
  • Warranty management and service facilitation
  • Fraud detection and risk management
  • Marketing (with consent)
  • Compliance with legal and tax requirements
  • Customer support and dispute resolution

5. LEGAL BASES FOR PROCESSING

We process Personal Information where:

  • Necessary to fulfil a contract (order execution)
  • Required for compliance with South African law (POPIA, VAT, CPA)
  • Necessary to pursue legitimate business interests (fraud prevention, analytics)
  • Consent is obtained for marketing

6. DATA SHARING & THIRD‑PARTY PROCESSORS

Apple World may share Personal Information with:

Payment & Finance Providers:

• Bob Pay (card/EFT processing)

• Float (BNPL finance)

Logistics & Delivery:

• Bob Go (courier tracking, delivery verification)

Marketplaces:

• Avo

• Takealot

Warranty & Service Providers:

• ASBIS Africa

• Brand‑aligned service centres

When Personal Information is shared:

  1. It is governed by this policy and the third party’s own privacy terms.
  2. Customers agree to such sharing by using Apple World services.
  3. Apple World maintains contractual and technical safeguards where applicable.

Customers are encouraged to review the privacy policies of third‑party providers:

  • Float Privacy Policy
  • Bob Pay Privacy Policy
  • Bob Go Privacy Policy
  • Avo Marketplace Privacy Policy
  • Takealot Marketplace Privacy Policy

These third‑party policies apply in addition to Apple World’s policy.

7. COOKIES & ONLINE TRACKING

Apple World uses cookies and similar technologies to:

  • Improve user experience
  • Enable login and checkout functions
  • Collect analytics data
  • Personalise offerings

Customers may opt‑out of non‑essential cookies via browser settings. Essential cookies required for purchase processing cannot be disabled without affecting site functionality.


8. DATA RETENTION

Apple World retains Personal Information for:

  • As long as necessary for business operations
  • As required by law (e.g. VAT, tax, audit)
  • Warranty and warranty‑related service periods
  • Legal dispute resolution

Data may be archived in a form that does not permit further use once retention requirements expire.


9. SECURITY MEASURES

We implement reasonable administrative, technical, and physical safeguards to protect Personal Information, including:

  • Secure servers and SSL encryption
  • Access control policies
  • Regular security assessments
  • Staff training on data protection

No system is fully immune to risk. However, we commit to continuous improvement of security measures.


10. INTERNATIONAL DATA TRANSFERS

Where Personal Information is transferred outside South Africa (e.g., to a third‑party partner’s servers), Apple World ensures:

  • Adequate protection through contractual safeguards
  • Compliance with applicable trans‑border data protection standards


11. CUSTOMER RIGHTS

 

Under POPIA, Customers have the right to:

  • Access personal information
  • Request correction of inaccurate data
  • Request deletion (subject to legal compliance)
  • Object to processing for direct marketing
  • Lodge a complaint with the Information Regulator


Requests must be submitted in writing to:

📧 Support@appleworld.co.za


Apple World will respond in accordance with POPIA timelines.

 

 


12. MINORS & AGE REQUIREMENTS

 

Persons under the age of 18 may not use Apple World services without consent from a parent or legal guardian.

 


13. POLICY UPDATES

 

Apple World may amend this policy to reflect:

  • Regulatory changes
  • Operational enhancements
  • Third‑party provider changes

Updated versions will be published at www.appleworld.co.za and become effective immediately upon publication.

 

 


14. CONTACT

For any privacy‑related enquiries or requests:


Support@appleworld.co.za

1 Long Street, Kempton Park, Gauteng, 1619